What’s it like to work with My Daily Business?

We’ll let others tell you.

We’ve had the pleasure of working with Fiona for over 6 years, her actionable and practical advice over the years has played a big part in the growth and success of our mindset and approach to particular elements in our business Collective Closets. Fiona has the uncanny ability to walk you through the many hurdles of running your own business but also helps you gain much needed clarity, confidence and perspective when you need it most.

It’s been a real pleasure working with a coach that understands the trials and tribulations of running a small business all whilst juggling life’s unexpected events. It’s evident in her approach that she really cares about the business she represents.
— Laurinda Ndenzako, Co-founder, Collective Closets

I really enjoyed connecting with Fiona and the other wonderful small business owners in the group. It was so helpful to discuss challenges with other people who were experiencing similar things and to have some accountability for my plans.  It was so helpful to discuss challenges with other people who were experiencing similar things and to have some accountability for my plans. The program helped me step outside of my usual business practices and shake up our strategy. It gave me the confidence to make some big decisions and look to the future of the business. It can be difficult to carve out the time to really analyse where you are and where you want to go, and doing the program made it so much easier to protect that time. 
— Kate Stokes, founder, Coco Flip

Fiona Killackey is The Design Files Go-To for small business advice - both for our own business, and in her capacity as our Small Business Columnist! Fiona brings an incredible wealth of global experience to her work with Australian small businesses and start-ups, and strikes the perfect balance between big picture thinking, and the nitty gritty. We’re so grateful for Fiona’s invaluable contributions to our business.
— Lucy Feagins, The Design Files

Fiona is a powerhouse of marketing capability, and has made a massive impact to my business. Leveraging her vast knowledge and experience in Brand, Comms, PR and execution, Fiona established a fully fledged marketing function in a matter of months, taking us from 0 - 100 through her sheer will and determinism. I attribute majority of our subsequent success and growth to Fiona’s contribution, and feel very privileged to have had the opportunity to see such a professional in action.
— Mathew Galt, Fulfilio (Australia Post)

I, along with members of my team, have worked with Fiona over the past year as we strive to optimise our marketing efforts and keep our strategy current for positioning our brand, CULTIVER. Fiona is so much more than a marketing expert: from her experience in different sized businesses, she really gets the big picture and brings a practical perspective. She is generous with her knowledge, intelligent and passionate about what she does - all of this makes her coaching sessions full of inspiration. I recommend Fiona all the time, she truly delivers.
— Niccole Sullivan, CULTIVER

We were lucky enough to have Fiona host a content strategy day with our Marketing team at Etsy. A year later, Etsy engaged Fiona for a workshop at our Captain’s Summit, an annual small biz and marketing conference held for our Australian sellers. Her global experience and knowledge in ecommerce and marketing were invaluable to our seller community and her approachability with first hand experience of launching and scaling a small business made for an invaluable workshop.

Fiona has an amazing knack at thinking big with business direction and marketing strategy whilst peppering her conversations with clever tactical ideas that can be implemented straight away.
— Esther Kelleher, ETSY

Fiona has been an absolute pleasure to work with, her knowledge, experience and understanding of helping small and big business develop and execute marketing plans is something we truly value and loved about working with Fiona. She is a delight to work with and truly cares about the brands she represents, we would recommend Fiona to anyone looking to take their business to the next level.
— Adam Jelic, Mi Goals

Fiona was recommended to us through a PR agency when we were looking for someone to help us build a marketing plan for a new digital product launch. I was extremely impressed with how quickly she was able to identify the strengths of the product and produce a succinct, achievable marketing plan with targeted campaign messages for us to build on. Fiona is a pleasure to work with and sharp as a tac. We regularly recommend her to our clients and continue to partner with her on new projects.
— Scott Bonanno, Liquorice & Dokio

Creative Mornings has a global ethos of wakefulness, and with each speaker we aim to wake the minds, hearts, and eyes, for our audience. Fiona truly embodies the nature of what makes a great Creative Mornings Speaker and it was a true pleasure to host her. Speaking on the theme of ‘Chaos’ Fiona presented a uniquely personal, insightful, and inspirational talk which remains one of the highlights from our chapter.
— Jeremy Wortsman, Create Mornings Melbourne

Peninsula Leisure approached Fiona Killackey to help develop a brand brief after being highly recommended. The challenge was to engage senior management and the board to ensure brand attributes and communication messages were clearly articulated to ensure the development of an effective brand for our new company. Fiona worked with me, as CEO, and then facilitated a session with all key stakeholders ensuring engagement and ‘buy in’, and the end result has now placed us in a united position and given the appointed design agency clarity. Fiona mapped out a strong strategy to ensure our objectives were met, and delivered in an engaging productive manner whilst mindful of our limited timeframe. We would not hesitate to recommend Fiona and look forward to working with her again soon.
— Tim Gledhill, CEO, Peninsula Leisure (PARC)

Fiona’s enthusiasm knows no bounds! Every session with her was invigorating and filled with practical advice. Fiona is also extremely well connected, and was able to introduce and set up meetings with people across all creative fields, even with creatives based offshore. I would have no hesitation in recommending Fiona to anyone who needs some direction in their business.
— Lara Ette, Lara Ette Design + Decoration

Fiona turns my insane ideas into something that MIGHT just work...and make money!
— Kate Berry, OK Motels

I really enjoyed working with Fiona Killackey. She helped me solidify The Planthunter [now Wonderground.press) brand values and business direction, and provided me with the practical tools to better manage the business on a day-to-day basis. She’s a switched on strategic thinker, and all round good woman.
— Georgina Reid, The Planthunter (now Wonderground Press)

I’ve been an employee and a freelancer but I’ve never created a product based business that could scale. Superfamily had its branding on lock and a vision for haircare, but I was still asking “what on earth next? And HOW?!” Fiona is both a coach and a pro team player. The coach in her gives you a  10,000 foot view of your business, and the pro team player means she has endless solutions for the day to day challenges. Both of these modes of Fiona’s leadership allow you to grow so your business can follow with you, not the other way round. A special highlight of group coaching are the roster of other successful business owners that conduct “ask me anything” sessions.
— Faustina Agolley, SuperFamily

We did our group coaching with you and it was a game-changer for us. When you’re in the business, you don’t always see things clearly. To have somebody who’s like, “Maybe think about where your revenue is coming from, and if you’re doing things for the right reasons” was amazing. It so was helpful to sit down, crunch the numbers and…. to cut back, streamline, and work out where we should be focusing on and what’s important to us.
— Lauren and Sofia, Leaf Supply

I’ve been working with Fiona over the last few years and I have found her support incredibly helpful. It feels like therapy but for my business. I find it can be difficult and lonely at times running your own company and having a safe place to honestly explore ideas, and discuss money and any hurdles I’ve been facing has been immensely helpful. Fiona’s compassionate, and approachable manner has allowed me to be very open and transparent about all aspects of small business life. Fiona has shared with me many templates I now use daily in my business to keep track of cash flow, business expenses and time management so I can feel much more in control of how things are tracking. I think one of the best things I’ve found has been that Fiona is also in a similar life stage to me so she understands first-hand the pull of wanting to work on your business along side the pull of family life with young children.
— Sophie Walker, Australian Birth Stories

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